Book a Strategy Session
digital marketing services sagar sethi

What is technical SEO?

  • Technical SEO is the work of making sure search engines can crawl, understand and index your website without errors.
  • Where on-page SEO is about what each page says, technical SEO is about the machinery underneath: whether Google can reach your pages, read them, store them in the right order and serve them fast enough.
  • If the technical layer is broken, none of the other SEO work matters.

Technical SEO services are what a business needs when a site has traffic problems that content alone cannot explain. The symptoms are familiar. Pages disappear from Google for no obvious reason. New content takes months to rank. The site is slow and the Core Web Vitals scores are red. None of these are content problems. All of them are technical problems, and all of them are fixable.

Close-up of a screen with real code for technical SEO work
Server racks in a data centre

Crawlability and indexation

  • The first question is whether Google can get in at all.
  • A missing or conflicting canonical tag lets Google guess, and Google often guesses the page you did not want indexed.
  • Your XML sitemap should be a clean map of the pages that matter, not a dumping ground for every URL on the server.
  • A flat, logical structure with clear internal linking helps Google discover deep pages and tells it which pages carry the most importance.

Page experience and Core Web Vitals

  • Page experience is now a baseline expectation.
  • Google's Core Web Vitals measure three things: how fast your main content loads, how quickly the page responds to interaction, and how much the layout shifts while it loads.
  • The fixes are usually concrete.
  • Large images get compressed and resized.

Layout shift gets traced to missing dimensions or late-loading embeds.

Close-up of a laptop showing an analytics dashboard
Computer screen showing web design work for an audit

Technical SEO audit first: what I check

  • Every engagement starts with a full technical audit. I run a crawl of your site and check:
  • Crawlability: robots rules, blocked resources, orphan pages and redirect chains
  • Indexation: pages that should be indexed but are not, and pages indexed that should not be
  • Canonicals and duplicate content signals
  • Structured data implementation and errors
  • Site architecture and internal linking depth

How I fix and verify

  • The difference between an audit and a service is that I fix the issues I find.
  • After a fix goes in, I verify it.
  • The same discipline applies to changes made by your team.

Technical SEO is not a one-time project. Platforms update, plugins change code, content gets reorganised and sites grow. A site that was technically clean last year can develop crawl errors, duplicate pages or speed problems this year. That is why the most effective setup is an initial fix program followed by periodic re-audits, rather than a single pass you hope will last forever.

Analyst reviewing code across multiple monitors

Clients I Have Worked With

Altez Building Inspections

More than 150 keywords on Google's first page, with monthly enquiries up from 9 to 135.

Dynaflow

Monthly enquiries up 520% in the first year; products now sold in 43 countries.

Eastlink Espresso

Monthly site visits up 692%, total enquiries up 83% to 354 a month.

Frequently Asked Questions

Technical SEO is the work of making sure search engines can crawl, understand and index your website correctly. It covers crawlability, indexation, redirects, site speed, structured data and site architecture, and it is the foundation that on-page content and links build on.
On-page SEO optimises what a page says: its title, headings, content and internal links. Technical SEO optimises how the site works: whether search engines can reach it, read it and index it. A page can be perfectly written and still not rank if the technical layer is broken.
I do both. The engagement starts with a technical audit, then moves into fixing what the audit finds. Where a fix needs your developer, you get exact instructions and I verify the result once it is live.
I work across WordPress, Shopify, WooCommerce, custom builds and everything in between. Technical SEO principles are platform-independent; the implementation details differ, and I know the differences.
Simple fixes like a bad redirect or a missing canonical can be done within days. Larger programs, like a site architecture rebuild or a slow-site overhaul, run over several weeks. You get a timeline after the audit, based on what actually needs doing.
A one-off fix program is a fixed fee agreed after the audit, and ongoing technical maintenance is a monthly retainer. The price depends on the size of the site and what the audit uncovers. You get exact numbers before work begins.

Not Sure What Technical Issues Are Holding You Back?

If your site has traffic problems you cannot explain, or you suspect technical issues are holding your rankings back, book a free 30-minute Strategy Session. We will look at your crawl data and map the fixes that matter. No pitch deck, no obligation.

Book Now

Book a free 30-minute Strategy Session

Fill in the blanks below so we can dial in a strategy that's custom-tailored to your business

    Sagar Sethi, expert online marketing consultant providing innovative marketing strategies
    chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram