I help Australian business owners make their marketing make money. No jargon, no vanity metrics, no 12-month lock-ins. I do the thinking and the work, and I tell you straight what is working.
I came to Australia in 2006 with $500 to my name and a simple rule: no job was too big or too small, as long as it moved me forward and stayed true to my values.
That rule has not changed. It is the same standard I bring to every client today.
I have worked in digital marketing my whole career. What sets the work apart is not the tools or the tactics. It is the approach. I have always worked this way: understand the person on the other side of the screen, and the marketing falls into place. I cut the fluff, keep the strategy clear, and point the money where it actually earns a return.
Over the years I have worked with businesses across Australia: retail, trades and services, professional services, healthcare, property and more. They all need the same thing, whether they say it or not: marketing you can measure and trust.
That is what I do. I take the guesswork out of marketing. You get a plan you understand, work you can see, and reports that say what happened in plain English.
I am based in Melbourne and work with businesses all over Australia. If you want marketing that treats your money like it matters, you are in the right place.
What I do
- SEO consulting: technical, on-page, authority and local. A senior consultant does the thinking, not juniors
- Google Ads management: campaign builds, restructures, keyword strategy and reporting that makes sense
- Content marketing: strategy, pillar planning, writing that ranks and distribution that reaches your customers
- AI visibility and GEO: making sure your business gets found in ChatGPT, Gemini and Perplexity answers
- Google Analytics consulting: GA4 setup, conversion tracking and dashboards that answer real questions
- Marketing audits, strategy and ROI analysis: knowing where you stand before you spend another dollar
I work across the full marketing picture, with measurement at the centre:
How I work
Step 1: Audit
I look at where your business actually stands: website, search visibility, advertising, analytics, competition. Diagnosis comes before any spending.
Step 2: Plan
You get a plain-English plan with priorities and expected outcomes. You decide what happens. Nothing runs without your agreement.
Step 3: Run
The work gets done, and I do it directly. No handover to a junior team, no account manager filter. The person you hired is the person doing the work.
Step 4: Report
Every month, a report that says what happened, what it cost and what it returned. When something is not working, you hear it from me before the next invoice.
Trust
Marketing advice is only worth what you can verify. The recognition includes the Web Excellence Award, the Digital Growth Pioneer Award, and finalist places in the APAC Search Awards and Business xCellence Awards. Beyond the awards, the evidence that matters is the work itself. The case studies on this site show how the work is structured, with client names withheld for commercial sensitivity.
Why work with me
- The person you hire does the work: no handover to a junior team, no account manager filter
- Plain English: a plan you understand, work you can see, and reports that say what happened
- Measurement at the centre: marketing you can measure and trust, with the guesswork taken out
Want to Know Where Your Marketing Stands?
If you want to know where your marketing stands and what a realistic path forward looks like, book a free 30-minute Strategy Session. We will talk about your business, your goals and what needs to change. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.
