
I help Australian business owners make their marketing make money. No jargon, no vanity metrics, no 12-month lock-ins. I do the thinking and the work, and I tell you straight what is working.
I came to Australia in 2006 with $500 to my name and a simple rule: no job was too big or too small, as long as it moved me forward and stayed true to my values.
That rule has not changed. It is the same standard I bring to every client today.
I have worked in digital marketing my whole career. What sets the work apart is not the tools or the tactics. It is the approach. I have always worked this way: understand the person on the other side of the screen, and the marketing falls into place. I cut the fluff, keep the strategy clear, and point the money where it actually earns a return.
Over the years I have worked with businesses across Australia: retail, trades and services, professional services, healthcare, property and more. They all need the same thing, whether they say it or not: marketing you can measure and trust.
That is what I do. I take the guesswork out of marketing. You get a plan you understand, work you can see, and reports that say what happened in plain English.
I am based in Melbourne and work with businesses all over Australia. If you want marketing that treats your money like it matters, you are in the right place.
What I do
- SEO consulting: technical, on-page, authority and local. A senior consultant does the thinking, not juniors
- Google Ads management: campaign builds, restructures, keyword strategy and reporting that makes sense
- Content marketing: strategy, pillar planning, writing that ranks and distribution that reaches your customers
- AI visibility and GEO: making sure your business gets found in ChatGPT, Gemini and Perplexity answers
- Google Analytics consulting: GA4 setup, conversion tracking and dashboards that answer real questions
- Marketing audits, strategy and ROI analysis: knowing where you stand before you spend another dollar
I work across the full marketing picture, with measurement at the centre:

How I work
Step 1: Audit
I look at where your business actually stands: website, search visibility, advertising, analytics, competition. Diagnosis comes before any spending.
Step 2: Plan
You get a plain-English plan with priorities and expected outcomes. You decide what happens. Nothing runs without your agreement.
Step 3: Run
The work gets done, and I do it directly. No handover to a junior team, no account manager filter. The person you hired is the person doing the work.
Step 4: Report
Every month, a report that says what happened, what it cost and what it returned. When something is not working, you hear it from me before the next invoice.
Trust
Marketing advice is only worth what you can verify. The recognition includes the Web Excellence Award, the Digital Growth Pioneer Award, and finalist places in the APAC Search Awards and Business xCellence Awards. Beyond the awards, the evidence that matters is the work itself. For years the case studies on this site ran without names attached. That is no longer the case. These are five of the businesses behind the numbers, with the result each one published.

Why work with me
- The person you hire does the work: no handover to a junior team, no account manager filter
- Plain English: a plan you understand, work you can see, and reports that say what happened
- Measurement at the centre: marketing you can measure and trust, with the guesswork taken out
Thirteen years in the industry
I have worked in digital marketing for thirteen years. In that time the mechanics of the job have been rebuilt more than once: mobile first, then the long argument about link building, then the shift from matching keywords to matching intent, and now answer engines sitting above the traditional results. The tactics changed each time. What produced results did not. Diagnose honestly, fix the part that moves enquiries, and measure it so the next decision is a calculation rather than an opinion.
Where I work from
I am based in Southbank, on the southern edge of Melbourne's CBD: Level 2, Suite 4, 111 Coventry Street, Southbank VIC 3205. The phone number is 0499 000 066. Post arrives at that address, the phone is answered on that number, and the room exists if you would rather meet in person. Most of the businesses I work with are not in Melbourne, so most of the work happens over video and email regardless of where the desk is.
Recognition
Five awards, and the status of each one stated plainly rather than rounded up to "award winning".
- Winner, Web Excellence Awards, 2024.
- Finalist, Australian Small Business Champion Awards, 2024.
- Finalist, Business xCellence Awards, 2024.
- Digital Growth Pioneer Award, BigEventz, 2023.
- Finalist, APAC Search Awards, 2025.
Two partner credentials sit behind the delivery side of the work: Google Partner and Shopify Partner. The Google Partner status can be checked in Google's own partner directory.
Named results
Altez Building Inspections. Organic visits up 179% over twelve months, enquiries up 43% per quarter since 2021, and more than 150 keywords ranking on the first page of Google.
Chiropractic Health. New users up 66.82%, 16 new local keywords reaching the first page, and enquiries up 64%.
Core Hypnosis. Organic website traffic up 8,556%, from 13 visitors in January 2020 to 1,125 by August 2023, with conversions up 77% in the first six months and more than 100 keywords holding top three positions.
Dynaflow. Monthly enquiries up 520% in the first year, from 5 in March 2021 to 31 in March 2023, organic traffic up 320% in the same period, and 35 keywords in first position for three consecutive years.
Eastlink Espresso. Monthly site visits up 692%, monthly call conversions up 328%, and 46 keywords ranked in Google's first three positions.
Every one of those numbers is a specific business in a specific market over a specific period. None of it is a forecast for your business, and I will not present it as one. The reason to read them is to judge the method: what was measured first, what was changed second, and how long it took.
The scale behind the work
Across thirteen years that is 1,000+ Australian businesses, and $100M+ generated in revenue for them through marketing. Those are the only two aggregate figures on this site, and they are deliberately blunt. I am not going to break them into a chart that implies a precision nobody has.
Want to Know Where Your Marketing Stands?
If you want to know where your marketing stands and what a realistic path forward looks like, book a free 30-minute Strategy Session. We will talk about your business, your goals and what needs to change. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.

