digital marketing services sagar sethi

Why your website reads like everyone else's

  • Most websites sound the same because most websites were written the same way: by the business describing itself.
  • Website copywriting is the rewrite of those pages so they do the job your website exists to do: turn a visitor into an enquiry.
  • The other reason websites read badly is that they are written for the business, not the reader.

The cost of getting this wrong is hard to see from inside the business, because the site looks fine to the people who know what it means. The evidence shows up in the analytics: visitors landing on a page and leaving in seconds, enquiries that never arrive, and competitors with worse services winning the work because their sites answer the questions yours skips. Rewriting the copy is usually the cheapest fix for a website that looks complete but sells nothing.

Hands browsing a website on a laptop

What gets rewritten

Homepage icon

Homepage

The homepage carries the heaviest load on your site. It has seconds to answer the three questions every visitor arrives with: what do you do, can you help me, and why should I trust you.

Service pages icon

Service pages

Service pages are where decisions get made, and they are the most neglected pages on most websites. A service page needs to explain what the service involves, who it is for, what problem it solves, what the process looks like, what it costs or how pricing works, and what happens next.

About page icon

About page

The about page is not a biography; it is a trust page. Visitors read it to decide whether they can believe you and whether they want to work with you.

Laptop showing a search engine results page

Copywriting that answers the searcher

  • Website copy that converts is also website copy that ranks, because both depend on the same thing: matching what the customer is actually looking for.
  • That is where website copywriting connects to SEO.
  • The best outcome is a page that ranks for the right searches and convinces the people who arrive.
  • Writing this way changes how a website project is planned.

Voice and proof: writing as Sagar, first person

  • This site is written in the first person because the brand is a person, and the same principle applies to your website.
  • When I rewrite your website, the voice is yours, not mine.
  • Proof is the partner of voice.

Where you have a real case study, a real guarantee or a real point of difference, the copy makes the most of it.

Hands typing on a laptop keyboard
Printed page with pen mark-ups on a wooden desk

The process and timeline

  • The rewrite starts with a conversation about your business, your customers and what the site needs to produce.
  • From there you get a clear structure before the writing begins, so you can see the argument each page will make and approve the direction.
  • A typical website rewrite takes two to four weeks depending on the number of pages.
  • You will know the timeline and the price before the work begins, and the deliverable is pages you are proud to publish, in a form your developer can put straight onto the site.

Clients I Have Worked With

Altez Building Inspections

More than 150 keywords on Google's first page, with monthly enquiries up from 9 to 135.

Dynaflow

Monthly enquiries up 520% in the first year; products now sold in 43 countries.

Eastlink Espresso

Monthly site visits up 692%, total enquiries up 83% to 354 a month.

Frequently Asked Questions

Website copywriting is writing or rewriting the words on your website so the pages persuade visitors to take action. Where content writing informs and blog writing attracts, website copy converts: it answers the visitor's questions and makes the case for choosing your business.
The pages that do the selling: the homepage, your service pages and the about page are the usual starting point. If your site has additional pages that matter to conversion, such as pricing, process or location pages, they can be included in the same engagement.
Yes. The copy is written around the searches your customers actually make, with headings and structure that help readers and search engines alike. The difference from a pure SEO job is that the words also have to persuade, so you get pages that rank and convert.
Yes. The voice work comes first. I study how you speak to customers and write the pages so they sound like the best version of your business. If you are a founder-led business, the site should read like you wrote it yourself.
Most website rewrites take two to four weeks depending on the number of pages and the research involved. You get a timeline with your quote, and revision rounds are included so the finished pages are ones you are happy to publish.
Website copywriting is priced per project based on the number of pages, the research required and the revision rounds included. You get a fixed quote before work begins. A short conversation about your site and goals gives you an exact figure.

Not Sure Your Website Copy Is Costing You Enquiries?

If your website is not producing the enquiries it should, or the words on it do not sound like you, book a free 30-minute Strategy Session. We will look at your current pages, where they lose visitors and what a rewrite could change. No pitch deck, no obligation.

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Book a free 30-minute Strategy Session

Tell me a bit about your business and we can dial in a strategy that fits.

    Sagar Sethi, expert online marketing consultant providing innovative marketing strategies