Google Ads is one of the fastest ways to put your business in front of people who are actively searching for what you sell. It is also one of the easiest places to waste money if the account is set up badly or left to drift.
That is the gap I fill. I manage Google Ads for Australian businesses that want the channel to work properly, without having to become a paid-search expert themselves.
What Google Ads management covers
- Campaign builds from scratch: structured the way Google actually rewards
- Account restructures: when an existing account has been built on guesswork
- Keyword strategy: that separates the terms worth paying for from the ones that burn budget
- Negative keyword lists: that stop your ads showing for searches that will never convert
- Landing page fixes: because traffic that lands on the wrong page is traffic paid for twice
- Reporting: that shows what happened, what it cost and what changed
The work covers the whole account, not just one corner of it. You should never have to ask where your money went. The report tells you.
How I work
Step 1: Audit
I go through the account properly. Structure, keywords, negatives, tracking, landing pages, what has been spent and what came back. If the tracking is broken, nothing else matters, so that gets checked first.
Step 2: Plan
You get a plain-English plan: what is working, what is leaking, what we change first and why. You decide. Nothing runs until you have agreed to it.
Step 3: Run
I make the changes, launch or restructure the campaigns, and manage them daily.
Step 4: Optimise
Bid adjustments, keyword pruning, negative keyword updates, ad testing. The stuff that quietly makes the difference.
Step 5: Report
Every month you get a report you can actually read. Spend, clicks, leads or sales, cost per result, and what changed since last month. If a campaign is not working, I say so and we fix or kill it.
Tracking comes first
Before any campaign work, the tracking has to be right. It is the part most businesses skip, and it is the part that decides whether everything else works. I set up conversion tracking first: form submissions, calls, purchases, whatever a lead looks like for your business. Then the account gets managed against numbers that mean something.
Who this is for
I work with business owners who are already spending on Google Ads, or about to start, and want someone who treats their budget like it is their own money. If your account is running but underperforming, or your agency reports are full of jargon and no answers, the work is usually the same: find the leaks, fix the structure, then scale what works.
What makes this different
- No lock-in contracts: You are not trapped. If the work is not delivering, you can leave at the end of the month. I would rather earn the work every month than hold you with a 12-month contract.
- Owner-level attention: When you hire me, you work with me. The person thinking about your account is the same person who runs the business and answers the phone. No handover to a junior you never meet.
- Plain reporting: Reports are written for humans. If I cannot explain in a paragraph what happened and why, I have not done my job.
Frequently Asked Questions
Ready to Fix Your Google Ads?
If your campaigns are burning budget without bringing back customers, it is time for a proper look at the account. We will go through what is happening, what a realistic path looks like, and whether we are the right fit to run it. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.
