When someone asks ChatGPT, Gemini or Perplexity a question about your industry, an answer appears. The answer engine writes a summary, and it usually cites the sources it used. AI visibility is the practice of making sure your business is in that answer, and cited as the source. It is often called generative engine optimisation, or GEO.
The shift is not theoretical. ChatGPT passed 800 million weekly users in late 2025 and 900 million by February 2026, and Google shows AI Overviews on roughly 13 billion queries a month. The AI answer happens before your website visit. If you are not in the answer, you never get the visit.
Schema tells machines what your content means: services, FAQs, reviews, organisation details, business hours. When an answer engine reads your page, structured data makes the entities clear. The same markup that helps Google helps AI systems too.
An llms.txt file tells AI crawlers what your site is about and which pages matter most. It is the AI-era equivalent of a sitemap, and one of the fastest wins available. I set it up so the machine can read the structure of your site in seconds.
Answer engines cite pages that are clear, specific and structured. Answer-first writing, self-contained sections, real facts with sources, comparison tables where they help. I restructure the pages that matter so they are easy to extract and worth citing.
Answer engines lean on trusted references. Wikipedia and Wikidata carry disproportionate weight, as do industry directories and consistent business listings. Building your entity means the facts about your business are consistent and visible where AI systems read.
The market is full of people selling magic. It is not prompt hacking, not a quick fix, and not a replacement for good marketing. It is a discipline, like SEO, and it compounds as the fundamentals get stronger.
AI visibility is measurable, but you have to measure the right things. Branded search lift, prompt audits across ChatGPT, Gemini and Perplexity, citations, and referral traffic from AI tools. We set a baseline, then track the movement month to month.
A business owner asks Perplexity which Melbourne marketing consultant works with tradies. If your name is not in the answer, you are not part of the consideration set, no matter how strong your website is. Each answer is a gate.
If you want to know where your business currently stands in AI answers, book a free 30-minute Strategy Session. I will show you what a prompt audit looks like, where the gaps are, and what a realistic plan to close them involves. No pitch deck, no obligation.
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