digital marketing services sagar sethi

Should you run Google Ads yourself?

  • The honest answer is: sometimes.
  • Google Ads training is worth it when you have the time to learn, the budget to absorb early mistakes, and an account that is not so competitive that small errors cost thousands.
  • The businesses that fail at self-managed ads are rarely short of ability.

Training is also a genuine option for small businesses where a management fee does not stack up against the ad budget. If you are spending a few hundred dollars a week, learning to run the account yourself can be the difference between advertising profitably and not advertising at all.

Training options

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Account walkthrough

If you already have a Google Ads account, the fastest way to learn is to sit inside your own account with someone who can explain what everything does. An account walkthrough takes your live campaigns, your settings and your data, and works through them section by section: structure, keywords, ads, audiences, tracking and reports.

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Campaign build workshops

A campaign build workshop is hands-on: we build a new campaign together, from the ground up. You make the decisions with me guiding, so the learning sticks.

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Ongoing coaching

Some people want more than a single session. Ongoing coaching is a recurring arrangement where we meet monthly, review what has happened in the account, and work through the decisions that came up.

What you will learn

  • You will learn how a well-built account is organised: campaigns, ad groups, keywords and ads, and why the structure matters for relevance, quality score and control.
  • You will learn how to choose keywords that match real intent, how to use match types, and how negative keywords protect your budget from irrelevant searches.
  • You will learn how conversions are measured, why tracking must be set up before you scale, and how to read the data that tells you whether a campaign is working.
  • You will learn what to check weekly and monthly: search terms, impressions, click-through rates, cost per conversion and the changes that actually move performance.

Training for teams and agencies

  • Training is not only for business owners.
  • Team training is structured around the work your team actually does.
  • If the team is new to Google Ads, we build from fundamentals to a point where they can manage a live account with confidence.

If the team manages a portfolio of accounts, we focus on the review routine and the optimisation habits that keep every account healthy.

When to hand it to a consultant

  • There is no shame in deciding that running Google Ads is not the best use of your time.
  • If the account needs daily attention and you cannot give it, or if the budget is large enough that professional management pays for itself many times over, a consultant is the better answer.
  • Sometimes the answer is a hybrid.
  • You take on the day-to-day running with my training behind you, and I review the account monthly to keep you honest.

Clients I Have Worked With

GT Access Garage Doors

Conversions up 178% with an average conversion rate of 30.75%.

Glass Creations

Conversions up 357%, average cost per click down 71% over 12 months.

Let's Go Family Day Care

Conversions up 357% by month 2 on a $500 monthly budget.

Frequently Asked Questions

If you have the time to learn and you want control over your advertising, yes. Training pays for itself the first time you avoid a costly mistake or improve a campaign using what you learned. It is also worth it if you work with an agency and want to understand what they are doing with your money.
Yes. I run team sessions for in-house marketing teams and agencies, structured around the accounts they actually manage. Team training covers the fundamentals when needed and the review routines that keep every account healthy.
No. Training starts from your current level. If you have never opened a Google Ads account, we begin with the fundamentals. If you have been running campaigns for years, we work on the advanced decisions and the optimisation routine.
A single session runs one to two hours depending on the topic. An account walkthrough or campaign build is usually one session. A full fundamentals program is typically two to four sessions, and ongoing coaching runs monthly for as long as you want it.
Not as part of training, because the point is for you to manage it yourself. If you want a safety net, we can combine training with a monthly review arrangement, or move the account to management if you decide that suits better.
Training is charged per session or as a fixed program, depending on the format. A single account walkthrough, a build workshop and a full fundamentals program are scoped separately, and you get an exact quote before booking. Ongoing coaching is a monthly rate.

Ready to Run Google Ads With Confidence?

If you are deciding whether to run Google Ads yourself, or you want your team to reach a standard you can trust, book a free 30-minute Strategy Session. We will look at your account, your goals and the training path that fits. No pitch deck, no obligation.

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Book a free 30-minute Strategy Session

Tell me a bit about your business and we can dial in a strategy that fits.

    Sagar Sethi, expert online marketing consultant providing innovative marketing strategies