llms.txt is a simple file that tells AI models and large language models what your website is about and how to find your content. As more people ask AI for answers, the sites that describe themselves clearly are the ones that get cited. It is a small change with an outsized effect. It is one part of a wider AI visibility strategy.
What llms.txt covers
- A clear description: what your business does, in words AI can use
- Content mapping: the key pages and documents that matter most
- The right format: structured so models can read it reliably
- Keep it current: a file that stays accurate as your site changes
- AI visibility: helping your brand show up when AI answers questions
- Low-effort, high-impact: a small file with a real payoff
llms.txt is a plain text file at the root of your website, in the same spirit as robots.txt but for AI models instead of search crawlers. A well-written one points AI to your best content and describes your business accurately.
How I work
Understand your content
Before writing anything, I map your site. What are your most important pages, what do you want to be known for, and what should an AI model understand about your business.
Write the llms.txt file
The file is written in plain text, structured the way AI models expect. A clear description of your business, then a curated list of the pages and resources that matter most.
Keep it simple
llms.txt is not a place to stuff keywords. It is a clear, honest description of your business and a map to your best content. The simpler it is, the better it works.
Cover the key pages
The file links to the pages that answer the questions your customers actually ask. Services, guides, FAQs and case studies, curated rather than dumped.
Keep it fresh
A stale llms.txt is worse than none. The file gets reviewed and updated as your site changes, so it always matches what you actually do.
Pair it with GEO
llms.txt works best as part of a broader AI visibility strategy. It is one signal among several, and it needs to line up with how your content is structured for AI search.
Measure what you can
AI visibility is hard to measure directly, but you can watch for your brand showing up in AI answers and track traffic that starts with an AI query. We set up what is measurable and stay honest about the rest.
Why work with me
- Plain-language clarity: your business described the way AI can actually use
- Part of a bigger picture: llms.txt done alongside AI visibility, not in isolation
- Honest about limits: I will not overpromise what AI visibility can do
Frequently Asked Questions
Want AI Models to Understand Your Business?
If you want your business to show up when people ask AI for recommendations, llms.txt is a good place to start. Book a free 30-minute Strategy Session and we will look at how AI-ready your site is. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.
