Google Analytics 4 is the current version of Google Analytics, and the old Universal Analytics stopped processing data in July 2023. If your account is still showing old data, or you migrated in a hurry and never verified it, you are making decisions on numbers that may not be real. It is the foundation of my analytics consulting.
What GA4 migration covers
- Clean property setup: a new GA4 property done the right way
- Data migration: from Universal Analytics, where the data still matters
- Event tracking: configured for your real business goals
- Conversion setup: the actions that matter, tracked properly
- Filters and retention: so internal traffic does not pollute the numbers
- Verification: so you know the data is real before you trust it
A proper migration is more than swapping a tracking code. It is a clean setup that gives you trustworthy answers, with events and conversions configured for the things your business actually cares about.
What I do
Audit what you have
The first step is seeing what is actually in place. A half-finished migration, duplicate tags, missing conversions, or a Universal Analytics account that is still running. The audit finds it all.
Plan the migration
A proper migration maps your old setup to the new one. What did you track in Universal Analytics, what still matters, and how does that translate into GA4 events and conversions.
Build the GA4 property
A clean GA4 property with the right data streams, events and conversions, built for how your business actually works, not a copy of someone else's template.
Set up conversions
The events that matter: form submissions, calls, purchases, sign-ups. Each one configured as a conversion so your reports actually reflect what success looks like.
Add filters and retention
Internal traffic, spam and bot traffic all pollute the numbers. Filters and data retention settings go in so your reports stay clean over time.
Verify the data
Before anyone trusts the numbers, they get checked. Real-time views, debug mode, and a comparison against what you know to be true. If the data does not match reality, we find out why.
Hand it over cleanly
The goal is an analytics setup you can use without me. Training on the reports that matter, checking campaigns in under a minute, and knowing the numbers are real.
Why work with me
- Trustworthy numbers: verified before you rely on them
- No dashboard dependency: training so your team can use it themselves
- Honest about the mess: I will tell you when the old setup was wrong
Frequently Asked Questions
Not Sure Your Analytics Data Can Be Trusted?
If you never migrated properly, or you migrated in a rush and never checked the numbers, book a free 30-minute Strategy Session. We will look at what is tracking and what is not. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.
