This case study describes a real engagement. The client's name, specialisation and location are withheld because their marketing results are commercially sensitive. The work and the numbers are accurate.
The challenge
- Missed appointments: 15 to 20 missed appointments every month, draining revenue and schedule capacity
- No organic traffic: A website with almost no organic traffic
- No authority: No authority, so the practice could not rank for the services it offered
- Weak booking process: No booking process that encouraged clients to actually show up
A wellness practice had two problems at once. The first was no-shows: a steady stream of missed appointments was hurting revenue and making it hard to run an efficient schedule. The second was visibility: the website had almost no traffic and no authority, so the practice was invisible to people searching for its services.
What Sagar did
Step 1: Reduce the no-shows
A booking fee was introduced to give appointments real commitment, and calendar integration made booking easy. Clients now had a reason to honour their bookings, and a way to make them that took seconds.
Step 2: Build the authority
A competitive comparative analysis was run on backlinks, and the website's authority was built around presenting the practice owner as the expert in their field. The practice became the credible answer to its own search demand.
Step 3: Target the right searches
Keywords were targeted around the local area and around the conditions people searched for, so the site captured both nearby clients and people searching by their problem.
Step 4: Funnel everything to bookings
Internal linking and conversion rate optimisation funnelled all traffic towards the booking process. Every visit had a clear next step, and the site made it easy to take it.
A note on results
Marketing results vary. These numbers reflect this business, this market and this timeframe, not a guarantee for anyone else. What I promise is the process: honest diagnosis, clear planning, real work and straight reporting.
Read the other five
This is one of six anonymised case studies: retail, trades and services, professional services, healthcare, wellness and manufacturing. Every engagement follows the same path.
The same path every time
Every engagement follows the same path. Audit where the business stands, plan in plain English, run the work, measure honestly and adjust. It is not complicated, and it is not secret.
The results
- Organic traffic: increased 8,556%, from 13 monthly visitors in January 2020 to 1,125 by August 2023
- Visibility and keywords: Google Business Profile impressions increased 461%, and more than 100 keywords ranked in the top three results of Google
- Bookings and conversions: appointment bookings grew from 4 in October 2021 to 35 in June 2023, conversions increased 77% in the first six months, and no-shows dropped from 15 to 20 a month to 1 to 2 a month
Is Your Practice Losing Money to No-Shows or Invisible in Search?
If your wellness practice is losing money to no-shows or invisible in search, book a free 30-minute Strategy Session. We will look at your booking process, your visibility and your numbers. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.
