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This case study describes a real engagement. The client's name, profession and location are withheld because their marketing results are commercially sensitive. The work and the outcomes are accurate.
A specialist PR and media training agency had the rankings. The search engine optimisation was bringing traffic. The problem was what those visitors found when they arrived: a website that undersold the business. Cluttered design, a weak visual hierarchy and a value proposition buried below the fold meant a highly qualified audience was bouncing before it understood what the agency could do.
The brand identity was kept, but the website was redesigned almost completely. Clean lines and a clearer structure replaced the clutter, so the site finally looked like the business it represented.
The key value proposition moved front and centre. A new visitor now understood what the agency did within seconds, not after a scavenger hunt.
The site navigation was redesigned so visitors could reach the service information quickly. Prospective clients could see the range of services without digging.
Social proof, certifications and experience were moved into view as part of a conversion rate optimisation pass. The evidence that convinced clients to hire the firm was no longer hidden.
Content was cleaned and optimised throughout the redesign, so the SEO rankings the business had worked for stayed intact while the site got its overhaul.
Marketing results vary. These numbers reflect this business, this market and this timeframe, not a guarantee for anyone else. What I promise is the process: honest diagnosis, clear planning, real work and straight reporting.
This is one of six anonymised case studies: retail, trades and services, professional services, healthcare, wellness and manufacturing. Every engagement follows the same path.
If your professional services firm is getting traffic but not the clients it deserves, book a free 30-minute Strategy Session. We will look at what your website is saying about you, and what it costs you. No pitch deck, no obligation.
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