This case study describes a real engagement. The client's name, product and location are withheld because their marketing results are commercially sensitive. The work and the numbers are accurate.
The challenge
- No website: No website, so no online visibility of any kind
- Capped growth: Growth capped by traditional marketing methods
- No global reach: No way for international buyers to find the product
- No customer data: No data on what customers searched for or how they found the business
A manufacturer with a global product had never done any online marketing. There was no website at all, and growth relied on traditional methods. The business had the product and the export potential, but no online presence to put it in front of buyers anywhere in the world.
What Sagar did
Step 1: Find the demand
Extensive keyword research was done first, to find out what buyers actually searched for when looking for this type of product. The strategy was built on real demand, not assumptions.
Step 2: Build the website
A website was built from the ground up with a structure aligned to SEO best practice, so the business started online with a foundation that could rank.
Step 3: Dominate the category
The business went after the searches that mattered most, and reached the number one position for the product keywords in its category. It became the leading manufacturer in Australia for its product type.
Step 4: Add the second engine
An online training program was launched, giving the business a second source of engagement and a reason for customers to keep coming back beyond the product itself.
A note on results
Marketing results vary. These numbers reflect this business, this market and this timeframe, not a guarantee for anyone else. What I promise is the process: honest diagnosis, clear planning, real work and straight reporting.
Read the other five
This is one of six anonymised case studies: retail, trades and services, professional services, healthcare, wellness and manufacturing. Every engagement follows the same path.
The same path every time
Every engagement follows the same path. Audit where the business stands, plan in plain English, run the work, measure honestly and adjust. It is not complicated, and it is not secret.
The results
- Organic traffic: increased 320% in the first year, with monthly visitors growing from 694 in February 2021 to 1,529 in May 2023
- Inquiries: grew from 5 in March 2021 to 31 in March 2023, a 520% increase
- Rankings and reach: 35 keywords held the number one position in Google for three consecutive years, and the product is now sold in 43 countries
Is Your Great Product Invisible Online?
If your manufacturing business sells a great product that nobody can find online, book a free 30-minute Strategy Session. We will look at your search demand and what a proper online presence could add. No pitch deck, no obligation.
Contact Me TodayBook a free 30-minute Strategy Session
Tell me a bit about your business and we can dial in a strategy that fits.
