Frequently Asked Questions

Working with a marketing consultant first involves discussing your goals or why you’re seeking their services. During this initial session, the marketing consultant will typically ask you specific questions to accurately understand your business needs and wants.

If you choose to move forward with formally hiring the marketing consultant and agree to their terms of work, they will start developing in-depth, tailored strategies based on what they learned in the initial session. The marketing consultant will then propose these strategies to you and, upon your approval, put them into action.

When implementing strategies, the marketing consultant will usually also set up tracking so that they can (with your approval) adjust these strategies based on real-time results.

A marketing consultant is a highly experienced professional who develops customised marketing strategies for a variety of clients. Since they’re external to your business, a consultant can provide a fresh perspective to your marketing approach and methods. The goal of a marketing consultant is to ensure your marketing efforts are on the right track (i.e., working towards valuable success that meets core business objectives).

A digital marketing consultant is almost the same as a marketing consultant, but with the added focus on digital marketing. For example, if most of your business is from traditional marketing, but you’re struggling to adapt to or integrate digital marketing, then you may consider hiring a digital marketing consultant rather than a marketing consultant. However, given that a majority of consumers are active online, most marketing consultants nowadays are actually digital marketing consultants.

What a marketing consultant does can differ for each professional or client. But generally all marketing consultants will provide all their clients with marketing strategies at the very least. Some marketing consultants let go during the implementation of their proposed strategies. Other marketing consultants, like Sagar Sethi, continue to work with the client throughout the implementation phase and even after, such as when measuring results. Of course, each client will require different services and marketing consultants adjust their tasks accordingly.

There are many reasons to hire a marketing consultant. The most compelling one is that it’s cost-effective to do so. Hiring a marketer to work as an in-house, full-time employee requires you to offer them training and benefits, increasing the cost of hiring them. A marketing consultant is essentially a freelancer that you hire on a contract basis, which means that you get more flexibility in choosing whether or not you want to continue working with them.

Like with all other roles, there are many ways to hire a marketing consultant. Usually, you’ll want to start with your LinkedIn network. Finding a marketing consultant that you’re familiar with through their LinkedIn or that someone in your LinkedIn network is familiar with will likely have better results than just hiring a stranger.

But if you’re not active on LinkedIn, another way to hire a marketing consultant is to do a Google search. While this may seem obvious, showing up in the Google search results for keywords relevant to their profession is a clear sign that the marketing consultant knows what they’re doing (at least, in terms of SEO).

Similar to the cost of other specialised services, the exact cost of hiring a marketing consultant depends on the professional, their qualifications, the quality of work they provide, the difficulty level of the specific services needed, and many other factors. In 2024, a Melbourne-based marketing consultant will typically cost you around AU$100 per hour.

I don't just chase rankings; I focus on driving real business results. My approach to SEO blends technical expertise, creative content strategies, and a deep understanding of user intent to deliver sustainable, long-term growth. I dive deep into your business goals, target audience, and competitive landscape to craft a bespoke SEO strategy that’s aligned with your overall marketing objectives.

I understand the importance of maximising your return on ad spend. My PPC management process involves meticulous keyword research, targeted ad copy creation, ongoing campaign optimisation, and detailed performance tracking. I leverage data-driven insights to continuously refine your campaigns, ensuring your budget is invested wisely and delivers optimal results with ROI analysis services.

Conversion Rate Optimisation (CRO) is about turning website visitors into customers. We can start by analysing user behavior and identifying pain points in the customer journey. We can then implement data-backed improvements to your website's design, content, and calls to action. This potentially results in more leads, higher sales, and improved overall business performance.

While I can't guarantee specific rankings or sales figures (no ethical SEO expert can!), transparency and delivering measurable results has always been among my core values. I will provide regular performance reports, clear communication, and ongoing analysis to demonstrate the value of my services and the positive impact on your business.

I've had the privilege of working with businesses across a diverse range of industries, including healthcare, finance, technology, and e-commerce. My adaptable approach allows me to tailor strategies to the unique challenges and opportunities of each sector, ensuring your marketing efforts resonate with your target audience.

The digital marketing space is constantly developing, and I've made it a point to consistently stay ahead of the curve. I actively participate in industry events, engage in continuous learning, and experiment with new technologies and strategies to ensure my clients receive cutting-edge solutions that drive real results.

My onboarding process begins with a comprehensive consultation to understand your business goals, challenges, and current marketing efforts in marketing audit services. This involves in-depth discussions, website audits, and competitor analysis. From there, I develop a tailored marketing strategy and provide a clear roadmap for implementation, ensuring we're aligned every step of the way.

Every business is unique, and so are my solutions. I offer flexible pricing models tailored to your specific needs and budget. To get a personalised quote, please schedule a free consultation. We can discuss your requirements in detail and I can provide a transparent breakdown of the costs involved.

I'm eager to hear about your business and how I can help you achieve your digital marketing goals. You can easily reach me by filling out the contact form above, sending me an email, or scheduling a call directly through my online calendar. I strive to respond promptly and look forward to connecting with you.

Absolutely! I believe in providing value upfront. You can tap into a wealth of knowledge by exploring the blog section on my website, packed with insights and tips on various digital marketing topics. I also offer a complimentary 30-minute strategy session where we can discuss your specific business needs and explore how my services can help you achieve online success. My calendar tends to fill up quickly, so I encourage you to schedule your free consultation today!