"I came to Australia in 2006 with $500 to my name & a dream to make it big."
No job was big or small as long as I stuck to my values and got closer to my goals. I faced many challenges as a migrant in a new country with no contacts, assets, or reliable income. Driven by a deep desire to create a better future, I immersed myself in IT and marketing. I wholeheartedly embraced the challenges, knowing they were the stepping stones to my success. A burning desire to profoundly impact people's lives kept me looking for more & improve.
Today, I run a successful digital marketing agency called Xugar. Since 2017, Xugar has continuously operated with a 'Human First' approach. Our values keep us square and keep the fluff out. Xugar has worked with some of the biggest names in the Australian business landscape. In summary, Sagar Sethi is an Indian-born migrant turned entrepreneur and author with a knack for helping businesses grow using digital marketing.
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Xugar was started in 2017 after identifying a gap for ethical agencies. Back then, the vindictive churn-and-burn model would only bring excuses without substantial returns.
Xugar takes a human-first approach and works as an extension of their client's business. When the client grows their business, Xugar grows with them. This partnered approach has helped Xugar grow immensely since the start. Xugar has worked with some of the biggest names in the business world, such as ANZ Bank and Melbourne University. Xugar has been featured on some of the most significant Tier 1 media channels, such as News.com.au and SBS.
In today’s competitive business landscape, expansion is a key objective for companies looking to thrive and stay ahead of the curve. Effective business expansion requires careful planning, market analysis, and strategic implementation. In this article, we will explore essential strategies that can help businesses unlock growth opportunities and achieve successful expansion.
Starting your own business can be an exciting and rewarding endeavor. It allows you to pursue your passion, make an impact, and potentially achieve financial independence. However, the path to entrepreneurship is not without challenges. To increase your chances of success, it's important to learn from those who have gone before you. In this article, we will explore some key lessons for starting your own business, offering insights and guidance to help you navigate the entrepreneurial journey.
In the world of business and marketing, where competition is fierce and attention spans are short, one tool has proven to be exceptionally powerful: storytelling. The ability to craft and share compelling narratives has become a valuable skill for businesses seeking to engage their audience, create emotional connections, and drive meaningful results. From ancient myths and fables to modern-day advertising campaigns, storytelling has always held a special place in capturing the hearts and minds of people.
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